My Comparative Study about Facebook Ads (weeklies, part 2)

Phew, time for facebook ads, again (weekly #1).

Ten random clicks at Facebook and ten times Facebook “contextual ads”, here we go!

1. Title:
   Voita XXXX-lahjakortti (win a gift certificate to XXXX ) (Name of a swedish furniture company censored)
   Content:
   Company’s logo, background is a cloudy sky. Text tells that one can win a gift certificate byt the sum of 2000 e to this particular company. (Click here!)
   Relevance (to me):
   Well, everyone needs furniture sometimes. Quite relevant.
   Origin:
   Finnish (Swedish?)
2. Title:
   Omega Seamaster (Same ad as last week.)
   Content:
   Picture of a watch. Ad for 1 cent auction.
   Relevance (to me):
   Watch looks ok. Don’t do auctions online (or otherwise)
   Origin:
   Have no idea. Probably translated.
3. Title:
   Linssejä halvalla hinnalla … (Lenses at low prices …)
   Content:
   Animated gif. Apparently sells glasses (or lenses for glasses). Annoying animated gif.
   Relevance (to me):
   Relevant, as I wear glasses (while working). Just bought a new pair, actually.
   Origin:
   Finnish.
4. Title:
   World Vision -kummiksi (Sponsor a child)
   Content:
   Picture of a young boy’s face. Text urges you to sponsor a child with under 1 eur/day.
   Relevance (to me):
   Hmm. Don’t know. Relevantish.
   Origin:
   Finnish. (Or international, but the given web address points to finnish partner).
5. Title:
   Lainaa 1000 – 4000e (Get a loan of 1000-4000e)
   Content:
   Company’s logo. Loan ad.
   Relevance (to me):
   Not relevant. Don’t do online loans.
   Origin:
   Finnish.
6. (Facebook crashed)
7. Title:
   Upea rusketus (Great tan)
   Content:
   Picture of naked (man’s) chest. No bodily hair. Has a hand over left nipple. Text says something about a perfect tan.
   Relevance (to me):
   Not relevant. I get my tan outdoors, plus that pictures of naked men aren’t just my cup of tea.
   Origin:
   Probably Finnish.
8. Title:
   Subway xxxxxxxxkatu
   Content:
   Some daily discount prices at Subway (just opened a new outlet quite near me).
   Relevance (to me):
   Quite relevant. The outlet in question is neareast to me and on my way to work. Go to Subway sometimes.
   Origin:
   Finnish.
9. Title:
   KUN ARKI ON JUHLAA – et elämääsi tuhlaa (When every day is a party – you won’t waste your life. Actually sorft of a word play, can be translated but just don’t feel like it.)
   Content:
   Huge animated gif stating that one’s life can be a party/celebration/whatever every day. Quick online loan.
   Relevance (to me):
   Not relevant. Annoying picture, don’t do online loans.
   Origin:
   Finnish.
10. Title:
    Voita luksusmatka (Win a luxury trip)
    Content:
    Pic of a girl sipping some beverage from a huge glass. Arrow pointing to her head. Minuscle text about location (St. Tropez). Text says that you can win a luxury trip to St. Tropez for two!
    Relevance (to me):
    Not that relevant.
    Origin:
    International? (translated).

Not that funny results this time.

Some random remarks:

• same ads keep repeating most of the time (tried to spot different ones)
• most of the ads are about 1 cent auctions, loans or stuff like that (which is not suprising)
• quality of translation depends, a lot. Some are better than others.
• some of the ads were perhaps more relevant this week?

Till next week!

(Possibly) related posts:

1. My Comparative Study about Facebook Ads (weeklies, part 1)
2. Facebook ads, part n.
3. Be Your Own Annoyance (on Facebook Quizzes)
4. On Viral Marketing (and Finnish Air Force)
5. Playing With Google Maps (part 1, sadly)