Phew, time for facebook ads, again (weekly #1).
Ten random clicks at Facebook and ten times Facebook “contextual ads”, here we go!
- Title:
Voita XXXX-lahjakortti (win a gift certificate to XXXX ) (Name of a swedish furniture company censored)
Content:
Company’s logo, background is a cloudy sky. Text tells that one can win a gift certificate byt the sum of 2000 e to this particular company. (Click here!)
Relevance (to me):
Well, everyone needs furniture sometimes. Quite relevant.
Origin:
Finnish (Swedish?) - Title:
Omega Seamaster (Same ad as last week.)
Content:
Picture of a watch. Ad for 1 cent auction.
Relevance (to me):
Watch looks ok. Don’t do auctions online (or otherwise)
Origin:
Have no idea. Probably translated. - Title:
Linssejä halvalla hinnalla … (Lenses at low prices …)
Content:
Animated gif. Apparently sells glasses (or lenses for glasses). Annoying animated gif.
Relevance (to me):
Relevant, as I wear glasses (while working). Just bought a new pair, actually.
Origin:
Finnish. - Title:
World Vision -kummiksi (Sponsor a child)
Content:
Picture of a young boy’s face. Text urges you to sponsor a child with under 1 eur/day.
Relevance (to me):
Hmm. Don’t know. Relevantish.
Origin:
Finnish. (Or international, but the given web address points to finnish partner). - Title:
Lainaa 1000 - 4000e (Get a loan of 1000-4000e)
Content:
Company’s logo. Loan ad.
Relevance (to me):
Not relevant. Don’t do online loans.
Origin:
Finnish. - (Facebook crashed)
- Title:
Upea rusketus (Great tan)
Content:
Picture of naked (man’s) chest. No bodily hair. Has a hand over left nipple. Text says something about a perfect tan.
Relevance (to me):
Not relevant. I get my tan outdoors, plus that pictures of naked men aren’t just my cup of tea.
Origin:
Probably Finnish. - Title:
Subway xxxxxxxxkatu
Content:
Some daily discount prices at Subway (just opened a new outlet quite near me).
Relevance (to me):
Quite relevant. The outlet in question is neareast to me and on my way to work. Go to Subway sometimes.
Origin:
Finnish. - Title:
KUN ARKI ON JUHLAA - et elämääsi tuhlaa (When every day is a party - you won’t waste your life. Actually sorft of a word play, can be translated but just don’t feel like it.)
Content:
Huge animated gif stating that one’s life can be a party/celebration/whatever every day. Quick online loan.
Relevance (to me):
Not relevant. Annoying picture, don’t do online loans.
Origin:
Finnish. - Title:
Voita luksusmatka (Win a luxury trip)
Content:
Pic of a girl sipping some beverage from a huge glass. Arrow pointing to her head. Minuscle text about location (St. Tropez). Text says that you can win a luxury trip to St. Tropez for two!
Relevance (to me):
Not that relevant.
Origin:
International? (translated).
Not that funny results this time.
Some random remarks:
- same ads keep repeating most of the time (tried to spot different ones)
- most of the ads are about 1 cent auctions, loans or stuff like that (which is not suprising)
- quality of translation depends, a lot. Some are better than others.
- some of the ads were perhaps more relevant this week?
Till next week!
0 Responses to “My Comparative Study about Facebook Ads (weeklies, part 2)”
Leave a Reply