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There were very little details given on the contract between Pietilä and RAY. My guess is that RAY has bought the game from Pietilä along with all the rights to it. This is really sad if RAY fails to take advantage of the concept in digital form. It would be a perfect premium model regarding their real business. Furthermore, RAY is holding the world championships for Pajatso, what better way to promte the event than with a free iPhone app?
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