What’s Wrong With Finnish Theatre (Or My Short Trip to Tampereen teatterikesä)

I’ll continue my series of short reviews (rants?)  with Tampereen Teatterikesä‘s (Tampere Theatre Festival) web page (www.teatterikesa.fi), screenshot below.


Tampereen Teatterikesä, Screenshot from front page. Serious issues.

Front page has a picture of masquerade  lady with some human tissue (heart?) at her hands. Groovy!
But that’s not the point.

I got this uncomfortable feeling from just looking at the page, something is wrong. Must be. And yes, something indeed was wrong.

No, I don’t mean the lady with the heart.

I mean the technical side.

What’s wrong, then? Smallish copy-paste helps, like always:

</style><map name="frontpic">
	<area shape="rectangle" alt="" title="" coords="844,590,923,626" href="/suomi/" target="" />
	<area shape="rectangle" alt="" title="" coords="859,630,923,666" href="/in_english/" target="" />

<table align="center" class="front">
	<td><img src="/res/etusivu_new.jpg" width="940" height="680" border="0" alt="" usemap="#frontpic" /></td>

What is the problem, really?

Image maps used at 2009? WTF?
And what’s even worse, no alternative texts for links nor the image.

Why does it matter, then?

Well, Google sees nothing at the front page. I think that’s pretty big a deal. See the Google result.

The actual site is pretty ok, according to footer made by my old friend/foe, Optinet. (Screen grab below).

suomi-tampereen-teatterikesa-ry_1244195978382What amazes me, however, is the title for actual front page.  It says “Suomi” (Finland).


Otherwise site is pretty ok, technical side is ok (as with Optinet-products most of the time is) but not great.

It’s the small details that irk me.

Small details make the site more invisible to Google and other Search Engines.
Small details make the site inaccessible.

Why not fix them? Just add title- and alt-attributes to front page image map (if it’s really, really needed. If not, why not get rid of the image map and just do texts the normal way, you know, html? Image replacement techniques anyone?)  and fix the title of the actual front page.

Not that hard.


  • Small details matter. If you are order a web site, make sure it’s visible to Google, too.
  • Small details matter. Make sure you know what you are ordering. If you don’t know, ask. Any decent web company will tell you. Ask about the pros and cons of this design. Ask about search engines, ask about mobile use.
  • Ask, ask and ask. If the webdesigner knows what he/she is doing, they’ll answer. Then you’ll know.

The Power of Feedback (Gefilus, once again)

I wrote shortly about Valio and it’s Gefilus-pages some time ago.

What has happened since?

I wrote a short e-mail to Valio Consumer Services about the Gefilus and SEO, linking to these pages. Short and polite reply came pretty quickly, stating that they will deliver the feedback to developers of the site.

And now?

What was earlier like this:

Sivusto vaatii toimiakseen selaimen joka tukee freimejä. Ole hyvä ja päivitä selaimesi.

Looks now like this:

Gefilus – Vahvistaa vastustuskykyä. Sopii kaiken ikäisille

What can I say?

Now the <noframes> -element even has a nice little link to some other site (which sadly is the same Flash-based site as Gefilus.fi).

Power of feedback is remarkable, I’d say.

And why did I do this, someone asks?
No-one paid me any money. Pro bono. Free. Kansalaistoimintaa.

I might have just as well done nothing. Or just laughed my tiny ass off.

I didn’t. Now the problem is somehow fixed.

What else?

At the original posting I wondered who on earth makes only Flash-based sites with no proper content for search engines.

Well, who makes them?

The link at <noframes>-element leads to Vapaatila.net, or actually SEK&Grey, Finland’s biggest ad agency.


You might as well draw your own conclusions about SEK&Grey’s own website (Flash, Whoo-hoo!), source code below:

<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" name="sek" width="100%" height="100%" align="middle" id="sek">
  <param name="allowScriptAccess" value="sameDomain" />
  <param name="allowFullScreen" value="false" />
  <param name="movie" value="sek.swf" />

  <param name="bgcolor" value="#ffffff" />
  <embed src="sek.swf" scale="exactfit" bgcolor="#ffffff" width="100%" height="100%" name="sek" align="middle" allowscriptaccess="sameDomain" allowfullscreen="false" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" />

I rest my case.

Anyhoo, I’m glad that Gefilus is somehow better;)