Aino, sähköposti ja yhdys Sanat.

Sain postia. Aino tarjoaa palveluitaan eli “2-3 lauseen ja linkin lisäämistä sivuilleni vuodeksi“.

aino_terveiset

Enää pitäisi selvittää
a) miksi minä haluaisin että Ainon edustama “netti media toimisto” lisää sivuilleni sisältöä (=mitä minä tästä hyödyn. Eikös tämä ole myynnin perusasia, pitäisi perustella asiakkaalle koituva hyöty?)
b) miksi tämä viesti “kuullostaisi” hyvältä (keskustelua kuulostaa <–> kuullostaa löytyy googlesta yllin kyllin, Kielitoimiston artikkeli)
c) .. ja miksi lähettäisin listan “mahdollisista muista omistamistani sivuista Ainolle”. (eikö se voi itse ottaa selvää?)
d) … ja pitäisikö minun maksaa sovittu hinta vai maksaisiko Ainon toimisto sen?

Luottamusta netti media toimistoon ei varsinaisesti lisää yhdys Sanojen osaamisen lisäksi Ainon muotoa @gmail.com oleva sähköpostiosoite, Ai niin, muistinko mainita ettei intter Netti Sivutkaan ole aivan kunnossa? (Kts kuvakaappaus alla.)

aino_sivut

Tai siis, enhän minä tiedä ovatko sivut kunnossa. Ei huvittanut käydä katsomassa sertifikaattiongelmien takia.

Tästä opin:

Mikäli haluaisin myydä palveluitani sähköpostilla, huolehtisin seuraavista:

  1. Kieliasu on suurin piirtein kunnossa. Kaiken ei tarvitse olla täydellistä, mutta jos ne yhdys Sanat nyt kuitenkin.
  2. Perustelisin asiakkaalle mitä hyötyä tarjoamastani ratkaisusta on. (Esim näin: “Kun lisäämme linkin ja pari lausetta sivuillesi voit saada jopa 200 euron kuukausitulot tekemättä mitään.” –> Tämä tosin olisi johtanut postin välittömään päätymiseen spämmiin)
  3. Huolehtisin, että tekniset asiat (kuten sivuston SSL-sertfikaatti) ovat kunnossa.
Ei mulla muuta, jatkakaa.

Facebook ads revisited

Long time no see, Facebook ads!

I recently stopped using Adblock Plus and thus saw ads at FB once again, oh the joy!
But hey, perhaps someone remembers my really, really old series of blog posts on FB ads? (Part 1, part 2 and part N, back from 2008 😮 ).

No?

Shame on you.

Anyway, I think it’s time to restart the series!

Below I present a selection of today’s ads, in the same format as years ago. (Title – Content – Relevance – Origin)

  1. Title:
    Uinti Tampere (“Swim Tampere”)
    Content:
    Picture of two small kids in swimming caps. Local swimming club’s activities.
    Relevance (to me):
    Relevant. My kids are of the age and yes, they have been attending swimming lessons.
    Origin:
    Finnish / Targeted to me based on my kids ages (?), my home town etc.
  2. Title:
    Olemme auki läpi kesän – vastaamo.fi
    Content:
    Picture of a multi-storey house. “Apua mielenterveys- ja käytöshäiriöihin myös kesällä.” Local psychiatrist’s office, ad.
    Relevance (to me):
    Well, not that relevant. I can sometimes be a tad on the crazy side, but that’s only sometimes.
    Origin:
    Finnish / I don’t how it’s targeted.
  3. Title:
    Powerslide Suomi / Nitronstore.fi
    Content:
    Pictures of inline race skates. Inline skate brands as list, link.
    Relevance (to me):
    Relevant, Inline skating is a dear hobby.
    Origin:
    Finnish / targeted based on my hobbies and groups (plus browsing history?)

Three examples today. What should I say?

Compared to 2008, ads are more relevant to me. There’s certainly a bigger amount of advertisers (and money!), even on the Finnish market.

Targeting principles are more obscure (imo) now at 2015 than they were eight years ago. Clicking the “Why I’m seeing this?” pops up the following:
One of the reasons you’re seeing this ad is because XYZ wants to reach people who are similar to their customers. We think you’re similar based on what you do on Facebook, such as the Pages you’ve liked and ads and posts you’ve clicked on.”

Well, ok.

Then there’s the “Ad preferences” – interesting! Click, click and a list:
fb_ad_prefThat’s a list of things I’m interested in. Let’s click the “Other”:
fb_ad_pref_otherOh, jolly good. I liked a page (which one? Can’t remember.)
Another test:
fb_ad_pref_motherhoodErrm, what? “Motherhood” – “based on what you do on Facebook”? I’m a dad of two, mom of none. Perhaps I do motherly things, don’t know…

And one more:
fb_ad_pref_alabamaIt’s the Alabama Agricultural and Mechanical University! I have no idea what’s the related page. Remains a mystery – don’t want to dig further;)

Ahem, let’s leave the list in peace now, shall we? Still a tad obscure, but better than used to be.

Summary?

Facebook Ads is a big business for Facebook nowadays and generates a lot of traffic. (More on the ads on Facebook’s own pages.)
Targeting is hard and sometimes not (do read this old article on hypertargeting ads on a roommate)
Doing ads is hard, also for Facebook. (Some bad, bad examples).
Revisiting old blog articles is fun. This I’ll continue doing;)

 

The Power of Feedback (Gefilus, once again)

I wrote shortly about Valio and it’s Gefilus-pages some time ago.

What has happened since?

I wrote a short e-mail to Valio Consumer Services about the Gefilus and SEO, linking to these pages. Short and polite reply came pretty quickly, stating that they will deliver the feedback to developers of the site.

And now?

What was earlier like this:

Sivusto vaatii toimiakseen selaimen joka tukee freimejä. Ole hyvä ja päivitä selaimesi.

Looks now like this:

Gefilus – Vahvistaa vastustuskykyä. Sopii kaiken ikäisille

What can I say?

Now the <noframes> -element even has a nice little link to some other site (which sadly is the same Flash-based site as Gefilus.fi).

Power of feedback is remarkable, I’d say.

And why did I do this, someone asks?
No-one paid me any money. Pro bono. Free. Kansalaistoimintaa.

I might have just as well done nothing. Or just laughed my tiny ass off.

I didn’t. Now the problem is somehow fixed.

What else?

At the original posting I wondered who on earth makes only Flash-based sites with no proper content for search engines.

Well, who makes them?

The link at <noframes>-element leads to Vapaatila.net, or actually SEK&Grey, Finland’s biggest ad agency.

Sic.

You might as well draw your own conclusions about SEK&Grey’s own website (Flash, Whoo-hoo!), source code below:

<noscript>
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" name="sek" width="100%" height="100%" align="middle" id="sek">
  <param name="allowScriptAccess" value="sameDomain" />
  <param name="allowFullScreen" value="false" />
  <param name="movie" value="sek.swf" />

  <param name="bgcolor" value="#ffffff" />
  <embed src="sek.swf" scale="exactfit" bgcolor="#ffffff" width="100%" height="100%" name="sek" align="middle" allowscriptaccess="sameDomain" allowfullscreen="false" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" />
</object>
</noscript>

I rest my case.

Anyhoo, I’m glad that Gefilus is somehow better;)

On Google AdSense Ads on GMail

I’m a regular user of Google’s Gmail. Like it quite a lot in spite of the criticism and obvious issues.

One feature, however, is annoying, funny and useful at the same time. I mean the Google AdSense ads in e-mails.

This one chain of e-mails was about a meeting at Helsinki, between me and four other people (all part of a marketing group for a nonprofit). We discussed possible meeting times and places.
Which ads were relevant, according to Google?

Following text ads were presented (in finnish, english translations for titles follow):

Oletko raskaana?
Raskauskalenterimme ilmoittaa mitä tapahtuu sinulle raskauden aikana.
(Are you pregnant?)

Freelance graafikko
Ammattitaitoa kuin
pienessä kylässä.
(Freelance graphic designer.  Editor’s comment: Typo at finnish title)

Kaikki odotuksesta
Tietoa, vertaistukea ja arjen komiikkaa.
(Everything about expecting a baby)

Vihaatko tyrkyttämistä?
Lue B2B-markkinoijan pikaoppaasta mikä on markkinoinnin hunajapurkki.
(Do you hate pressing (your customer)). Editor’s comment:  hard to translate.)

********-äitiysvaatteita
Mallisto, jälleenmyyjät, verkkokauppa. Tervetuloa!
(****** -maternity clothing)

Ei krapulalle
Juhli ilman krapulaa
Kokeile hintaan 0,20 €
(No to hangover)

Vauvan nahkatossut
Käsinvalmistetut vauvan nahkatossut -Yli 40 hurmaavaa mallia!
(Leather slippers for babies)

Miltä vanhempien juominen
näyttää metrin korkeudelta? Muodosta mielipiteesi täällä!
(How does it look from height of 1 m when parents drink?)

Conclusions?

Yeah. Right.

I do have two children.
I drink occasionally and yes, who likes hangover anyway?
Yes, I’m interested in B2B marketing.

Was the marketing then targeted right?

Yes and no.

I still wonder if it should have been different. Topic of e-mails was something completely different, nothing about children, drinking or pregnancy. Marketing, yeah. Nothing else. The freelance designer was a good one.

All in all, not that good results.