My Comparative Study about Facebook Ads (weeklies, part 2)

Phew, time for facebook ads, again (weekly #1).

Ten random clicks at Facebook and ten times Facebook “contextual ads”, here we go!

  1. Title:
    Voita XXXX-lahjakortti (win a gift certificate to XXXX ) (Name of a swedish furniture company censored)
    Content:
    Company’s logo, background is a cloudy sky. Text tells that one can win a gift certificate byt the sum of 2000 e to this particular company. (Click here!)
    Relevance (to me):
    Well, everyone needs furniture sometimes. Quite relevant.
    Origin:
    Finnish (Swedish?)
  2. Title:
    Omega Seamaster (Same ad as last week.)
    Content:
    Picture of a watch. Ad for 1 cent auction.
    Relevance (to me):
    Watch looks ok. Don’t do auctions online (or otherwise)
    Origin:
    Have no idea. Probably translated.
  3. Title:
    Linssejä halvalla hinnalla … (Lenses at low prices …)
    Content:
    Animated gif. Apparently sells glasses (or lenses for glasses). Annoying animated gif.
    Relevance (to me):
    Relevant, as I wear glasses (while working). Just bought a new pair, actually.
    Origin:
    Finnish.
  4. Title:
    World Vision -kummiksi (Sponsor a child)
    Content:
    Picture of a young boy’s face. Text urges you to sponsor a child with under 1 eur/day.
    Relevance (to me):
    Hmm. Don’t know. Relevantish.
    Origin:
    Finnish. (Or international, but the given web address points to finnish partner).
  5. Title:
    Lainaa 1000 – 4000e (Get a loan of 1000-4000e)
    Content:
    Company’s logo. Loan ad.
    Relevance (to me):
    Not relevant. Don’t do online loans.
    Origin:
    Finnish.
  6. (Facebook crashed)
  7. Title:
    Upea rusketus (Great tan)
    Content:
    Picture of naked (man’s) chest. No bodily hair. Has a hand over left nipple. Text says something about a perfect tan.
    Relevance (to me):
    Not relevant. I get my tan outdoors, plus that pictures of naked men aren’t just my cup of tea.
    Origin:
    Probably Finnish.
  8. Title:
    Subway xxxxxxxxkatu
    Content:
    Some daily discount prices at Subway (just opened a new outlet quite near me).
    Relevance (to me):
    Quite relevant. The outlet in question is neareast to me and on my way to work. Go to Subway sometimes.
    Origin:
    Finnish.
  9. Title:
    KUN ARKI ON JUHLAA – et elämääsi tuhlaa (When every day is a party – you won’t waste your life. Actually sorft of a word play, can be translated but just don’t feel like it.)
    Content:
    Huge animated gif stating that one’s life can be a party/celebration/whatever every day. Quick online loan.
    Relevance (to me):
    Not relevant. Annoying picture, don’t do online loans.
    Origin:
    Finnish.
  10. Title:
    Voita luksusmatka (Win a luxury trip)
    Content:
    Pic of a girl sipping some beverage from a huge glass. Arrow pointing to her head. Minuscle text about location (St. Tropez). Text says that you can win a luxury trip to St. Tropez for two!
    Relevance (to me):
    Not that relevant.
    Origin:
    International? (translated).

Not that funny results this time.

Some random remarks:

  • same ads keep repeating most of the time (tried to spot different ones)
  • most of the ads are about 1 cent auctions, loans or stuff like that (which is not suprising)
  • quality of translation depends, a lot. Some are better than others.
  • some of the ads were perhaps more relevant this week?

Till next week!