“Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.”
Now, the Finnish Air Force has been quite active a marketer in the past.
Some of you may remember the FAF’s pilot recruite campaign at Irc-galleria. They created a community page for recruiting (fighter) pilots, pr and so on. Nowadays the community page is not as glittery as it used to be…
Viral marketing – or using the so called new media (web 2.0?).
Anyway, reason for this posting can yet again be found from Facebook.
As you can (might?) see to right, there’s a targeted Facebook ad from the so called “New Facebook” – or Facebook after the recent facelift.
It says “The Finnish Air Force needs your help now!” in the text. Title is “Finnish Air Force”, picture somehow makes one wonder, ’cause we don’t have planes like that here…
What is it then? I thought, at first, that FAF advertises now at Facebook. Curious as I am, clicked the link.
No, they’re not advertising at Facebook – or at least this is not FAF’s ad. It’s an ad for application, a game at FB.
Pretty good ad, in my opinion.
Now, if I worked at FAF atm, I’d do pretty much the same thing as the application developers did. I’d set up a page at FB and buy some targeted ads. Target group: all members of the Finland-network between, let’s say, 18-29. Both men and women. Replace the plane pictured with a classy pic of Hornet flying high and there we (would) go!.
Now, the interaction. I’d probably contact the developers of that particular appilication and try to work something out with them… As the game should be quite good;)
Well, as I don’t work at FAF, I don’t do any of these things.
Just thinking aloud.