What Irks Me About “Miehen treenikirja” (or what I personally believe sells good content)

Mr Alexander Stubb, the Finnish foreign minister, published a book about physical training and keeping oneself fit (“Miehen treenikirja“).

Mr Stubb is an enthusiastic runner, skier, duathlonist, triathlonist and so on as well as a top-level politician.

Well, fine. Great.

I do think that it’s great that a politician does something else than sits at meetings, too.

Now, the book, “Miehen treenikirja” (with Ilkka Järvimäki).
A book “that motivates a man to move and take care of both physical and mental well-being”.

Yes, I’m tempted to buy it. Really tempted.


What irks me is the price. 36,40 eur for a paperback, only 157 pages?


What irks me more is the web shop for the book. Done with frames, no proper titles for pages etc.

Again I say it: this is 2009 for god’s sake! If you want to sell something, stick to what you know how to do!
Don’t use frames (unless you know how to use them!), don’t use flash for content (unless you’re making a game/superfancy fashion site (or something like that) and know how to use it!)

Think about the price, set it to something that sells. (Well, I think Mr Stubb is going to sell his book whatever the price is, so no worries. I personally won’t buy it at this price but then again, I’m a cheap bastard.)

Try something new, like the author of “Droid Maker”.

Miehen treenikirja has the content I want but it certainly hasn’t got the means to sell it to me.

Well, it’s good we still have the public libraries in Finland;)

The Power of Feedback (Gefilus, once again)

I wrote shortly about Valio and it’s Gefilus-pages some time ago.

What has happened since?

I wrote a short e-mail to Valio Consumer Services about the Gefilus and SEO, linking to these pages. Short and polite reply came pretty quickly, stating that they will deliver the feedback to developers of the site.

And now?

What was earlier like this:

Sivusto vaatii toimiakseen selaimen joka tukee freimejä. Ole hyvä ja päivitä selaimesi.

Looks now like this:

Gefilus – Vahvistaa vastustuskykyä. Sopii kaiken ikäisille

What can I say?

Now the <noframes> -element even has a nice little link to some other site (which sadly is the same Flash-based site as Gefilus.fi).

Power of feedback is remarkable, I’d say.

And why did I do this, someone asks?
No-one paid me any money. Pro bono. Free. Kansalaistoimintaa.

I might have just as well done nothing. Or just laughed my tiny ass off.

I didn’t. Now the problem is somehow fixed.

What else?

At the original posting I wondered who on earth makes only Flash-based sites with no proper content for search engines.

Well, who makes them?

The link at <noframes>-element leads to Vapaatila.net, or actually SEK&Grey, Finland’s biggest ad agency.


You might as well draw your own conclusions about SEK&Grey’s own website (Flash, Whoo-hoo!), source code below:

<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" name="sek" width="100%" height="100%" align="middle" id="sek">
  <param name="allowScriptAccess" value="sameDomain" />
  <param name="allowFullScreen" value="false" />
  <param name="movie" value="sek.swf" />

  <param name="bgcolor" value="#ffffff" />
  <embed src="sek.swf" scale="exactfit" bgcolor="#ffffff" width="100%" height="100%" name="sek" align="middle" allowscriptaccess="sameDomain" allowfullscreen="false" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" />

I rest my case.

Anyhoo, I’m glad that Gefilus is somehow better;)