Archive for the 'ads' Category

The Power of Feedback (Gefilus, once again)

Published on 13.5.2009 in ads, article, finnish, html, marketing, seo and webdev. Closed Tags: , , , , , .

I wrote shortly about Valio and it’s Gefilus-pages some time ago.

What has happened since?

I wrote a short e-mail to Valio Consumer Services about the Gefilus and SEO, linking to these pages. Short and polite reply came pretty quickly, stating that they will deliver the feedback to developers of the site.

And now?

What was earlier like this:

Sivusto vaatii toimiakseen selaimen joka tukee freimejä. Ole hyvä ja päivitä selaimesi.

Looks now like this:

Gefilus – Vahvistaa vastustuskykyä. Sopii kaiken ikäisille

What can I say?

Now the <noframes> -element even has a nice little link to some other site (which sadly is the same Flash-based site as Gefilus.fi).

Power of feedback is remarkable, I’d say.

And why did I do this, someone asks?
No-one paid me any money. Pro bono. Free. Kansalaistoimintaa.

I might have just as well done nothing. Or just laughed my tiny ass off.

I didn’t. Now the problem is somehow fixed.

What else?

At the original posting I wondered who on earth makes only Flash-based sites with no proper content for search engines.

Well, who makes them?

The link at <noframes>-element leads to Vapaatila.net, or actually SEK&Grey, Finland’s biggest ad agency.

Sic.

You might as well draw your own conclusions about SEK&Grey’s own website (Flash, Whoo-hoo!), source code below:

<noscript>
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" name="sek" width="100%" height="100%" align="middle" id="sek">
  <param name="allowScriptAccess" value="sameDomain" />
  <param name="allowFullScreen" value="false" />
  <param name="movie" value="sek.swf" />

  <param name="bgcolor" value="#ffffff" />
  <embed src="sek.swf" scale="exactfit" bgcolor="#ffffff" width="100%" height="100%" name="sek" align="middle" allowscriptaccess="sameDomain" allowfullscreen="false" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" />
</object>
</noscript>

I rest my case.

Anyhoo, I’m glad that Gefilus is somehow better;)

On Google AdSense Ads on GMail

Published on 4.3.2009 in ads, article and facebook. Closed Tags: , , .

I’m a regular user of Google’s Gmail. Like it quite a lot in spite of the criticism and obvious issues.

One feature, however, is annoying, funny and useful at the same time. I mean the Google AdSense ads in e-mails.

This one chain of e-mails was about a meeting at Helsinki, between me and four other people (all part of a marketing group for a nonprofit). We discussed possible meeting times and places.
Which ads were relevant, according to Google?

Following text ads were presented (in finnish, english translations for titles follow):

Oletko raskaana?
Raskauskalenterimme ilmoittaa mitä tapahtuu sinulle raskauden aikana.
(Are you pregnant?)

Freelance graafikko
Ammattitaitoa kuin
pienessä kylässä.
(Freelance graphic designer.  Editor’s comment: Typo at finnish title)

Kaikki odotuksesta
Tietoa, vertaistukea ja arjen komiikkaa.
(Everything about expecting a baby)

Vihaatko tyrkyttämistä?
Lue B2B-markkinoijan pikaoppaasta mikä on markkinoinnin hunajapurkki.
(Do you hate pressing (your customer)). Editor’s comment:  hard to translate.)

********-äitiysvaatteita
Mallisto, jälleenmyyjät, verkkokauppa. Tervetuloa!
(****** -maternity clothing)

Ei krapulalle
Juhli ilman krapulaa
Kokeile hintaan 0,20 €
(No to hangover)

Vauvan nahkatossut
Käsinvalmistetut vauvan nahkatossut -Yli 40 hurmaavaa mallia!
(Leather slippers for babies)

Miltä vanhempien juominen
näyttää metrin korkeudelta? Muodosta mielipiteesi täällä!
(How does it look from height of 1 m when parents drink?)

Conclusions?

Yeah. Right.

I do have two children.
I drink occasionally and yes, who likes hangover anyway?
Yes, I’m interested in B2B marketing.

Was the marketing then targeted right?

Yes and no.

I still wonder if it should have been different. Topic of e-mails was something completely different, nothing about children, drinking or pregnancy. Marketing, yeah. Nothing else. The freelance designer was a good one.

All in all, not that good results.