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	<title>Ip's. &#187; reenit</title>
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	<description>Life Is (a Box Full of Stuff and Nonsense).</description>
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		<title>What Irks Me About &#8220;Miehen treenikirja&#8221; (or what I personally believe sells good content)</title>
		<link>http://ilkka.kaikuvuo.com/2009/08/what-irks-me-about-miehen-treenikirja-or-what-i-personally-believe-sells-good-content/</link>
		<comments>http://ilkka.kaikuvuo.com/2009/08/what-irks-me-about-miehen-treenikirja-or-what-i-personally-believe-sells-good-content/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 07:51:04 +0000</pubDate>
		<dc:creator>Ilkka</dc:creator>
				<category><![CDATA[book]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[reenit]]></category>
		<category><![CDATA[stubb]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[webdev]]></category>

		<guid isPermaLink="false">http://ilkka.kaikuvuo.com/?p=461</guid>
		<description><![CDATA[Mr Alexander Stubb, the Finnish foreign minister, published a book about physical training and keeping oneself fit (&#8220;Miehen treenikirja&#8220;). Mr Stubb is an enthusiastic runner, skier, duathlonist, triathlonist and so on as well as a top-level politician. Well, fine. Great. I do think that it&#8217;s great that a politician does something else than sits at [...]
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			<content:encoded><![CDATA[<p><a href="http://www.alexstubb.com/">Mr Alexander Stubb</a>, the Finnish foreign minister, <a href="http://www.alexstubb.com/fi/blog/1428/">published a book</a> about physical training and keeping oneself fit (&#8220;<strong>Miehen treenikirja</strong>&#8220;).</p>
<p>Mr Stubb is an enthusiastic runner, skier, duathlonist, triathlonist and so on as well as a top-level politician.</p>
<p><strong>Well, fine. Great.</strong></p>
<p>I do think that it&#8217;s great that a politician does something else than sits at meetings, too.</p>
<p>Now, the book, <a href="http://www.otava.fi/kirjat/tieto/2009/fi_FI/miehen_treenikirja/">&#8220;Miehen treenikirja&#8221;</a> (with Ilkka Järvimäki).<br />
A book &#8220;that motivates a man to move and take care of both physical and mental well-being&#8221;.</p>
<p><strong>Yes, I&#8217;m tempted to buy it.</strong> Really tempted.</p>
<p><strong>But.</strong></p>
<p>What irks me is the price. 36,40 eur for a paperback, only 157 pages?</p>
<p><strong>36,40?</strong></p>
<p>What irks me more is <a href="http://80.248.163.23/suoramyynti/servlets/SaleSiteServlet?action=select&amp;siteId=Otava&amp;ISBN=9789511236733">the web shop for the book</a>. Done with frames, no proper titles for pages etc.</p>
<p>Again I say it: <strong>this is 2009 for god&#8217;s sake</strong>! <strong>If you want to sell something, stick to what you know how to do!</strong><br />
Don&#8217;t use frames (<strong>unless you know how to use them</strong>!), don&#8217;t use flash for content (unless you&#8217;re making a game/superfancy fashion site (or something like that) and <strong>know how to use it</strong>!)</p>
<p><strong>Think about the price, set it to something that sells. </strong>(Well, I think Mr Stubb is going to sell his book whatever the price is, so no worries. I personally won&#8217;t buy it at this price but then again, I&#8217;m a cheap bastard.)</p>
<p>Try something new, <a href="http://droidmaker.blogspot.com/2009/06/droidmaker-book-now-downloadable-free.html">like the author of &#8220;Droid Maker&#8221;</a>.</p>
<p>Miehen treenikirja has the <strong>content </strong>I want but it certainly hasn&#8217;t got the <strong>means </strong>to sell it to me.</p>
<p><strong>Well, it&#8217;s good we still have the public libraries in Finland;) </strong></p>
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